That's where I come in. I'm a social media connoisseur and SMM, ORM, CGM & SMO are what I do; I definitely understand what they mean and how they work. As your social media coach, it's not my job to talk over your head in crazy acronyms and geekspeak, so I don't make a habit of brandishing these terms about. However, I'm seeing these three letter gems in more and more news reports these days, so here's the word on what they mean.
CGM- Consumer Generated Media This is social media. It's all the neat ways people connect online including the current biggest news-makers, Facebook and Twitter.
SMM - Social Media Marketing Viral video and email chains fit in this definition. SMM is the process of creating content and releasing it onto the internet for the purpose of selling a product, service or idea. It also is a component of publicity campaigns. SMM played a big part in our last presidential election and the Haitian Relief efforts.
SMO - Social Media Optimization This is similar to SMM in that you are using the internet to spread the word about your business, but this is focused on how your website is linked into social media. Adding content to your website that will be spread through various social networks is SMO. This dictionary is an example of how that works.
ORM - Online Reputation Managment The internet is a vast sea of opinions and like it or not, opinions about your business can be broadcast by any user who wants to voice them. Refusal to participate in online marketing leaves businesses at the mercy of what everyone else is saying about them. Remember, ignoring social media only makes you mute, not invisible.
So, what I do for a living is focus on ORM, with SMO strategies that include creating a SMM campaign through CGM. Easy enough to understand?
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